Marketing Your Startup: The Inc Guide To Getting Customers, Gaining Traction, And (Softcover)

Marketing Your Startup: The Inc Guide To Getting Customers, Gaining Traction, And (Softcover)

By: Simona Covel

  • Low stock - 1 item left
  • Inventory on the way
Regular priceR485.00
/
  • Low stock - 1 item left
Payment Options Payment Options
  • Free shipping on orders over R500.
  • Online prices may vary from in-store prices.

Product Description

Marketing Your Startup shares compelling stories and spotlights strategies for igniting growth.

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names.

Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:
*Dollar Shave Club mastered the inexpensive viral video- and rocketed to success
* Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way
* SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

Product Information

Category : Leadership

SKU : 9780814439302

Author : Simona Covel

Language : English

Size : 229 mm x 152 mm x 18 mm

Page Count : 256

Format : Paperback

Publisher : Amacom

Related Items

Free Shipping

on all orders over R500

Easy Returns

within 30 days of delivery

Customer Support

WhatsApp

You may also like


Recently viewed

Frequently Asked Questions

Returns are free and easy. Review our Returns Information.

Let us know that you would like to return a product by contacting our customer support team. You can contact our customer support team by sending an email to online@cumbooks.co.za or calling 086 011 0321.

We offer free national shipping on orders over R500.

We charge a R100 delivery fee on orders under R500.

Delivery charges for international orders will be calculated according to the delivery address chosen and the weight of the package. Please review our Delivery Information.

Items that are in stock will be delivered within 5 - 7 working days, once payment has been received, unless otherwise stated. Please review our Delivery Information.

Please contact our contact customer support team if you have a query regarding your delivery. You can contact our customer support team by sending an email to online@cumbooks.co.za or calling 086 011 0321.

We currently offer Pargo Click & Collect as well as Door-to-door Courier delivery to a physical addresses. Please review our Delivery Information.

If you would prefer to shop in-store, please use our Store Locator to find your nearest CUM Books branch.